Quiksilver sunglasses offer a range of sporty shades. It should. Since its founding 38 years ago the Australian based Southern California company has expanded to include 600 active sports shops. The Quik Silver sunglasses and sporting goods lines are decidedly youth-oriented. With surfing and other board sports as the basis of their product line, they’ve really grown.
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As such companies go, Quik Silver is really a youngster. Many design houses are far older. Competing with other sunglasses makers for a market share has worked out rather well for the by now well established international business. Trading on international stock exchanges this business that surfing built is planning to launch a trendy women’s line in 2008. Still youth-oriented but presumably more versatile fashion accessories are to be sold for the twenty-something crowd.
With nearly 8,000 employees the 2 billion dollar plus sales at this rapidly growing concern are increasing at a rate that is suggested by the name. The branding is more recognizable by those who follow the sports and athletes that wear the logo. Currently the sponsored surfers and skate boarders wear the image of a monumental wave curling around a surfer on his board.
Quik Silver sunglasses are sturdy dark plastic frames with fairly dark amber or blue lenses. They are sold side-by-side with active sports wear. Surfers, snow or skate boarders can buy all of their athletic attire in one painless process and then get back to the active life. This is a definite advantage for those with no patience in the shopping ritual.
A typical shopping list for the surfers who are heading out to catch a wave will include wetsuit and the Akka Dakka Quik Silver sunglasses. The Akka Dakka has an upswept outer lens shape that is attractive. An average skate boarder may include a number of different clothing purchases from Quik Silver but will look and see great in a style like the Fluid sunglasses. These are a smaller square frame with thinner arms available in the same amber lenses and brown frame.
Quik Silver sunglass styles like the more refined Preacher with its narrower brown frames will enter the more refined aspects of life when accompanied by the company’s deck shoes and other accessories. The European styling adds just the right touch to the athlete who wants to clean up for dinner at a good restaurant. Priced within the budget of most, the shades are just right for the discerning consumer who still has lots of other things to buy before hitting the beach. Most styles run between $50 and $100 USD.
Styles like the black-framed, gray-lensed Transitions will work well with a business suit if need be for those who still work to support the sports they love. Others who resist the 9 to 5 world can find employment on the internet and will need something like the sportier Track style to shield harmful rays. Which ever life style a consumer enjoys there will always be the hint of the active sports in Quik Silver sunglasses.
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